Month: December 2014

Competitor research is vital to the success of any business.  Once you understand your competitors’ strengths, weaknesses and marketing strategies, you are armed with the ability to decide exactly how your business will fit within this competitive environment and so can begin to develop your Unique Selling Proposition (USP) What is a USP and why … Read moreStanding Out from the Crowd – The importance of a USP

In order to fulfil legal requirements and responsibilities to the various company stakeholders (any other shareholders, creditors, employees etc), a director’s obligations and responsibilities are significant. If you are currently a company director then use the checklist below as a tool to ensure that you stay on the right track, and if you are considering … Read moreAre you ready to be a director?