Six of the Best Reports in Xero Every Small Business Should View Regularly

We’re going to be honest, we’re HUGE fans of Xero. Last year at the 50% larger Xerocon event we heard all about the incredible changes coming to this brilliant piece of accounting software.   Gary Turner, co-founder and managing director of Xero, said something poignant about Xero when he opened the phenomenal show in London … Read moreSix of the Best Reports in Xero Every Small Business Should View Regularly

Focus on Public Relations

So, what is the difference between advertising and PR? PR (Public Relations) is very different to advertising, its purpose is to have a sustained positive impact on the relationship between your business and its wider world, by creating and maintaining a favourable image to your existing customers, potential customers, the media, employees and suppliers.  It … Read moreFocus on Public Relations

Word-Of-Mouth Advertising and Referral – The Power of “Talking”

Persuasive, credible and free – no wonder word-of-mouth recommendation has always been considered to be one of the best forms of advertising for your business! When looking to purchase a product or service, we all value a personal recommendation over any other form of marketing message, making word-of-mouth marketing an incredibly effective, yet inexpensive way … Read moreWord-Of-Mouth Advertising and Referral – The Power of “Talking”