Focus on Public Relations

So, what is the difference between advertising and PR? PR (Public Relations) is very different to advertising, its purpose is to have a sustained positive impact on the relationship between your business and its wider world, by creating and maintaining a favourable image to your existing customers, potential customers, the media, employees and suppliers.  It … Read moreFocus on Public Relations

Word-Of-Mouth Advertising and Referral – The Power of “Talking”

Persuasive, credible and free – no wonder word-of-mouth recommendation has always been considered to be one of the best forms of advertising for your business! When looking to purchase a product or service, we all value a personal recommendation over any other form of marketing message, making word-of-mouth marketing an incredibly effective, yet inexpensive way … Read moreWord-Of-Mouth Advertising and Referral – The Power of “Talking”

Don’t Miss Out on Reducing your Tax Liability using the Marriage Allowance

Are you married or in a civil partnership? If so you may be able to reduce the tax liability of the higher earner within your partnership by making use of the Marriage Allowance.  It is still a little-known way for couples to transfer a proportion of their Personal Allowance (the amount that an individual can ... Read moreDon’t Miss Out on Reducing your Tax Liability using the Marriage Allowance