Promotion Strategy

Direct Response vs Brand Awareness Marketing What’s Right for Your Business? The aim of our last article was to give you an overview and help you to make some sense of the complexities involved when pricing your product.  Hopefully that was the case and you now have greater clarity as to which pricing strategy will … Read morePromotion Strategy

The Pricing Conundrum

What you should consider when determining the price for your product or service? We’ve looked at how to identify your target audience, considered the development of your USP (unique selling proposition) and where you want to position your product or service within the marketplace, now it’s time to start thinking about what you’re going to … Read moreThe Pricing Conundrum

How will YOU be Different and Instil that Difference in the Minds of YOUR Target Audience?

A Guide to Developing your USP (unique selling proposition) & Positioning Your Business in the Marketplace. Part 1 – Developing your USP So you have your target audience, or at least know how to go about identifying it, but the problem is that your audience are likely to have many suppliers of their desired product or … Read moreHow will YOU be Different and Instil that Difference in the Minds of YOUR Target Audience?

Trinity a Finalist at the 2015 Coventry Telegraph Business Awards

Trinity Accountants were shortlisted as finalists along with two other businesses at this year’s Coventry Telegraph Business Awards in the category of Professional Services. The prestigious awards were held at the Ricoh Arena on Friday 19th June and showcased the success of the region’s top ventures. Although we didn’t win, we are very proud to … Read moreTrinity a Finalist at the 2015 Coventry Telegraph Business Awards