Focus on Email Marketing – The Follow-up Tool of Choice for Small Businesses.

For the small business, email marketing has become a vital marketing tool.  It offers an inexpensive and fast medium with which to send regular follow-up marketing messages, with the added benefit of response rates that can be higher than direct mail campaigns due to the immediate nature of the medium.  Email marketing also enables you … Read moreFocus on Email Marketing – The Follow-up Tool of Choice for Small Businesses.

Why Your Small Business Needs To Be Social (And What To Do About It)

Today’s guest blog article is written by Todd – a Social Media Manager and Content Creator at Spaghetti Agency who helps businesses get found online with social media, content and websites. Click here to download a free copy of his eBook – The Ultimate Beginner’s Guide to Twitter. Ok, so you’ve heard about social media and you know it’s … Read moreWhy Your Small Business Needs To Be Social (And What To Do About It)

How to Use AIDA (Attention, Interest, Desire, Action) to Create a Successful Advert

A Guide to implementing AIDA in your adverts Whichever media channel you choose to promote your product or service, there is an acronym that is well worth remembering to aid in the production of an effective advertisement.  The acronym is AIDA. AIDA is a marketing model that identifies the cognitive stages that a prospective buyer will ... Read moreHow to Use AIDA (Attention, Interest, Desire, Action) to Create a Successful Advert