How to Use AIDA (Attention, Interest, Desire, Action) to Create a Successful Advert

A Guide to implementing AIDA in your adverts Whichever media channel you choose to promote your product or service, there is an acronym that is well worth remembering to aid in the production of an effective advertisement.  The acronym is AIDA. AIDA is a marketing model that identifies the cognitive stages that a prospective buyer will ... Read moreHow to Use AIDA (Attention, Interest, Desire, Action) to Create a Successful Advert

Promotion Strategy

Direct Response vs Brand Awareness Marketing What’s Right for Your Business? The aim of our last article was to give you an overview and help you to make some sense of the complexities involved when pricing your product.  Hopefully that was the case and you now have greater clarity as to which pricing strategy will … Read morePromotion Strategy

The Pricing Conundrum

What you should consider when determining the price for your product or service? We’ve looked at how to identify your target audience, considered the development of your USP (unique selling proposition) and where you want to position your product or service within the marketplace, now it’s time to start thinking about what you’re going to … Read moreThe Pricing Conundrum